I went out to the mall yesterday to purchase a shirt. I haven’t been to a mall in well over a year. Things looked the same and I was lost as usual. Many of the stores were for fashion and I kept looking at the mannequins. They seemed more muscular and toned. For the first time I noticed the legs of the females mannequins had muscles and definition; in my memory they were shapely only. They looked great but I had to wonder if the change was a reflection of what is actually out there or is it the magazine ideal. Part of why the mannequins stood out was because they were displayed in groups. I have seen groups of women but I can’t recall ever seeing all of them with the same body type. There are individuals who could more colourfully take the place of the mannequins but I have seen and met more women with a body type that differs. I’m not sure why we advertise to the majority using the minority.